I have written and edited copy for major health-focused magazines and websites including
- The NHS
- The British Heart Foundation
- Women’s Health
- Mens’s Health
- Natural Health Magazine
- Runner’s World
18 years of writing experience
Magazines, newspapers, health information leaflets, bookazines
Websites
Long-form e.g. using interactive storytelling like Shorthand, short-form articles, listicles, health news
Apps
Creating content for the apps themselves, and user research (writing scripts, surveys etc.)
Social media
Writing content across all platforms, live reporting, creating content for photos or infographics
Email Newsletters
Personalised text (e.g. due to geo-location), information architecture, call to action, concise copy, and effective subject lines
Chatbots
Writing and editing copy for the BHF chatbot and mentoring the chatbot editor in the content team
Texts
Writing texts for the NHS, creating a clear and actionable message in as few words as possible
Microcopy
Short text that drives action, e.g. onboarding copy, success messages, text fields in online forms, pop-ups etc
Editing skills
I am a vigorous editor with a love of grammar and design. I’m happy editing copy in all forms, and have more than a decade’s experience turning medical jargon into engaging copy.
- Collaborating with clinical experts
- Simplifying complex health topics
- Using appropriate tone and house style
- Ensuring accessibility for the audience
- Sub-editing
- Collaborating with designers
Editing examples
These are just some examples that showcase the result of my editing. These all involve breaking down complex health information and collaborating well with a range of health experts or users.
Content spotlight – Heart Matters
A great way to demonstrate my ability is to show the writing and editing I did for Heart Matters magazine.
This is the British Heart Foundation‘s printed and online magazine for people living with a heart condition, with a readership of more than 400,000.
Over my time at Heart Matters we improved online readership by 400% in four years, and drew in more than 12 million users for a content hub we created on the website.
Awards
We’ve won many awards for our content and design at the magazine, which were led by the editor and myself, though a whole multidisciplinary team contributed to the magazine’s success. There are a few of the most recent examples below, I’ve won separate awards for digital products.
2022 Professional Publishers’ Association (PPA) Independent Publisher awards, Membership Publication of the Year.
“Heart Matters is an extremely important resource to the community it serves, giving readers up-to-date information about how Covid-19 related to their condition. This is a fantastic example of how important media can be to someone’s life and the positive impact it can have.”
2022 PPA Independent Publishers Awards, Special mention as team of the Year
“This entry demonstrated how the team has delivered for their brand. The judges said the hard work and organisation from the team really shines!”
2022 British Medical Association Patient Information Award, shortlisted for COVID-19 and your heart information hub
“Exceptional, highly responsive resource with outstanding co-production credentials that provides timely, reliable information at a critical time for patients with heart disease.”
